Welcome to Atta’s online training programme!

Atta stands for ‘African Travel & Tourism Association’ and through this module-based learning tool it extends an opportunity to agents across the UK and Ireland to discover more about - and benefit from - its large network of members.

We’re delighted you have signed up! As you navigate your way through the modules, you will learn key selling tips about the many attractions and delights on offer across Africa as well as being introduced to ATTA’s far-ranging line-up of members.

You will become familiar with industry representatives ranging from accommodation providers to tour operators to airlines to ground handlers, as well as other agents and media.

Put simply, once you understand Atta, whose members reach across Africa, you will be in a much better position to understand Africa and sell more of its unbeatable products and holiday experiences.

In addition you will be encouraged to exchange ideas and learn about new ways of selling the continent – and subsequently boost your commission levels.

Africa is a vast and varying continent and becoming an ‘Africa expert’ might seem an overwhelming and impossible task. That’s why this training programme has been written in a way designed to show you how you can use Atta to network, gather information and advice and maximise exposure for your agency. In the process, you will become part of Africa’s travel community.

Immerse yourself in this programme and you will learn everything from the essential facts on each member country – such as seasonal reasons for visiting, how to get there, and the main activities on offer ­- to detailed descriptions of accommodation suppliers and the many tours on offer.

Complete this essential learning tool and discover why knowing more about Africa more means more Africa sales!

Enjoy discovering Africa!